Trade Show Guide Advertising

Advertising Standards -pdf

*Print advertising should be sent to: marketing@appro.org

The official APPrO 2006 Conference & Trade Show Guide will appear as a special 24 page supplement in the October/November edition of IPPSO FACTO, the official magazine of APPrO.

Reservation deadline – October 1

Material deadline – October 4

Please note that due to time and production constraints, this deadline will not be extended .

Advertisement Sizes (width x height)

Full page – trim 8.5" x 11" Bleed: 8.75”x11.25” (0.125" all four sides) Live area: 7-3/4 x 10

Half page - horizontal 7¾” x 5"

Quarter page - vertical 3¾” x 5"

Platform : APPrO uses PC computers only. We cannot read files in Mac format. Our printer can, but it makes extra work. If you must submit your ad in Mac format, please remember to include a graphic header with the file, since PC computers cannot produce a screen image from the file directly.

Colour : The entire Trade Show Guide is 4-colour (CMYK). If possible, please make sure any colour ads are in 4-colour form (CMYK). We are able to convert from RGB but we cannot accept responsibility for color variation.

Ads with graphics : preferred formats are EPS, JPEG, GIF and TIF. PDF is also acceptable.

Ads submitted in Word or WP : We cannot reliably extract the graphics from Word or WP files containing graphics. We need all graphic elements in their original “native” format (jpeg, gif, tif, etc.) as separate files, along with the Word or WP file. Ads consisting of text only may be submitted in Word or Word Perfect, or simpler formats like RTF.

Fonts : Vector art or word-processing files requiring specialized fonts must have the fonts submitted (or embedded) with the ad. In the case of EPS files, if outputting material with text as text, you MUST include any unusual fonts when you send us the file. Alternatively, you can export the text as curves, which make for a larger file but eliminate the need to include the fonts.

Other formats : APPrO uses PageMaker and InDesign for page layout. We cannot reliably read material in other native formats like Publisher, Quark, or Adobe Illustrator. We can read files submitted in CorelDraw (up to version 8) and Photoshop (up to 6.0). Printers may be able to read the other formats, but it makes for extra work. Thank you for submitting your material in one of the formats above.

Enhanced Trade Show Guide Listings

*Please send your enhanced listing information to marketing@appro.org.

Your enhanced listing includes the following:

• Logo (follow logo submission guideline below)
• Company name and address
• 75 word paragraph. (Paragraphs longer than 75 words may be edited fro length)
• Two (2) company contact names with phone # and e-mail

Web Banners

*All web advertising submissions should be sent to: marketing@appro.org

Web banner advertisements will be served ROS (Run of Site) through December 31, 2006. Advertisers who have purchased or qualify for Web banner advertising should submit their banner ad using the following specifications:

Skyscraper (120x600 pixels)
- on right hand side of pages

'Wide Skyscraper' (160x180 pixels)
- vertical banner in left column
(limited usage, since it appears under our own navigation menus)

Horizontal banners, (728x90 pixel standard) can accommodate up to (825x120 pixels) at the bottom of our pages

Buttons, 120 X 90 - in the skyscraper area

Animation - 3 loop gif, 35k max. Flash is not available.

There is a page dedicated to sponsor and exhibitor content. If qualified, sponsors and exhibitors may choose either one (1) URL or one PDF.

Logo’s

*All logos should be sent to: marketing@appro.org

Sponsor and Exhibitor logos will appear in a variety of electronic and print media surrounding APPrO 2006. To ensure the highest reproduction quality, please submit your logo in EPS format (CMYK).

Please note that the reproduction quality of various formats across the various media used at APPrO 2006 may not be consistent. We can accept JPEG, GIF, TIF and PDF in lieu of EPS file format but reproduction quality is not guaranteed.

Delegate Bag Insert

Print inserts should be one page, two sides and no larger than 8 ½" x 11" when laid flat. One page folds are acceptable. Please ensure you send only a one page insert. Inserts more than 1 page (two sides) will not be accepted or inserted into Delegates’ kits. You will need to provide 500 copies.

Delegate Bag Inserts should be shipped directly to the MTCC to arrive on November 13 (ONLY) as per the following:

APPRO
c/o Metro Toronto Convention Centre
222 Bremner Blvd, SOUTH BUILDING,
Toronto , ON M4K 2C3

ATT: Carole Kielly, Rm 710

Facility Contact: Ray Culliton 416-585-8127

If you are unable to ship for arrival on that specific date, please contact the APPrO office (416-322-6549 ext. 222) for details on how to ship in advance. APPrO accepts no responsibility for material shipped incorrectly or late.

Delegate Gifts

Official APPrO 2006 Delegate gifts will be co-branded with the sponsor’s logo and the APPrO 2006 logo. Printing is B&W unless otherwise specified. Charges for additional colors must be prepaid and will be borne by the sponsor of the gift.

Conference Proceedings CD ROM Sponsor Section

* Sponsor submissions for Conference proceedings should be sent to marketing@appro.org no later than January 15 th , 2006.

There is a 10Mb maximum file size. Files greater than 10Mb will not be included in the CD ROM. There are no specific restrictions on content or format, but it is recommended that submissions be in one of the more popular formats (i.e. Word, PDF, etc.). APPrO reserves the right to approve content before inclusion.

Physical Signage in Trade Show

The Metro Toronto Convention Centre has specific guidelines regarding the type, presentation and positioning of physical signage in the trade show area. For more information on MTCC specifications please download the MTCC Exhibitor Package from the APPrO 2006 web site

Our official conference supplier of physical signage at APPrO 2006 is Sergio Pingitore, Signs and Graphics. If you require signs for the show and would like a free consultation or quote, please send an e-mail with your requirements to: sergio.pingitore@sympatico.ca.

APPrO 2005 Marketing Contacts:

APPrO Main Office Telephone:
416-322-6549

Sponsorship and exhibit sales, print & web advertising:
Carole.Kielly@appro.org

Logos and conference proceedings submissions:
marketing@appro.org